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How to Differentiate Your Retail

While one retailer raffles prizes to get customers in stores (and has seen an increase in store sales since), others are using Instagram-friendly installations or food concepts, Lee & Associates EXCLUSIVELY tells GlobeSt.com.

Lee & Associates’ ICSC RECon party Sunday night.

LAS VEGAS—GlobeSt.com was in attendance at Lee & Associates’ ICSC RECon party Sunday night where Greg Tannor, EVP and principal of Lee & Associates in New York City, pointed out that over the last several years, retailers have continued to reinvent themselves to stay relevant and to attract customers to their brick-and-mortar stores. “Trends that have remained constant throughout the retail landscape are different services that retailers are offering.”

Tannor, who visits many retailers on a daily basis, tells GlobeSt.com that he notices things they are doing differently to lure the customer into their stores. “Trends may include Instagram-friendly installations or food concepts such as coffee shops, champagne bars or even food retail combined with a barbershop.”

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Natalie Dolce

Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.

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