aOne of the biggest challenges for real estate owners and operators is finding and retaining quality vendors. It’s a long and timely process. You put out an RFP, and wait. You review the bids; conduct research on the vendor, hire them and hope that the company’s work is good, so that you don’t have to go back to point A. YINC—a new app company—promises to end the vendor-related headaches. The software has streamlined the process of finding and hiring vendors, promising a competitive bid process to lock-in the best possible pricing, trustworthy reviews and an easy pay system all using blockchain technology. The program is launching its start-up this week, with the functional program slated to rollout by the end of the year, and has gotten an exclusive first look.

“We started by creating a solution for the vendor market. The three main issues were locating a vendor, competition and reviews,” Jonathan Handler, CEO and founder of YINC, tells “There is no competition searching online, and reviews aren’t trustworthy. When we came up with a process that works, we went back to our investors and went back to another round of VC funding, they recommended that we use the app for their properties. That is where we switched gears from consumer to commercial real estate. It is the same core system.”

Handler has a background in both real estate and technology, and sees the program as a way to infuse efficiencies into real estate rather than disrupt the market. “The technology is not ground breaking technology and it doesn’t reinvent the wheel. We solved several issues within the process,” he says. “In real estate, it is all about ROI, but it is also about mitigating headaches. You may have a headache if the vendor doesn’t do a job well. Now, with the blockchain and the trust factor coming in, we are going to start bidding out jobs to vendors for the first time. Saving money is key, but if you can’t trust what you see online, it isn’t worth it. We are giving owners the ability with the review system to trust the vendors.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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