Bell says 3D todaymeans so much more than capture, gaming and virtualwalk-throughs.
SAN FRANCISCO—3D technology is knocking at the door of thecommercial real estate world and in many firms, it has beenwelcomed in. As part of that marketing and adoption effort, formerApple iTunes exec ChrisBell was recently named Matterport's new chief marketingofficer. Bell was previously the head of worldwide marketing andproduct management for Apple's iTunes division, where he wasresponsible for overseeing marketing for iTunes' flagship productsacross 119 countries in support of a $5 billion online retailbusiness.
His appointment follows Matterport's milestone of having amassedmore than 1 million 3D models of real-world environments–the largest repository of3D space data in the world–which will fuel the company's creationof artificial intelligence-based computer vision tech. In thisexclusive, Bell recently discussed this technologyand its impact.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
