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SAN FRANCISCO—3D technology is knocking at the door of the commercial real estate world and in many firms, it has been welcomed in. As part of that marketing and adoption effort, former Apple iTunes exec Chris Bell was recently named Matterport‘s new chief marketing officer. Bell was previously the head of worldwide marketing and product management for Apple’s iTunes division, where he was responsible for overseeing marketing for iTunes’ flagship products across 119 countries in support of a $5 billion online retail business.
His appointment follows Matterport’s milestone of having amassed more than 1 million 3D models of real-world environments–the largest repository of 3D space data in the world–which will fuel the company’s creation of artificial intelligence-based computer vision tech. In this exclusive, Bell recently discussed this technology and its impact.
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Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
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