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It should go without saying that every property now needs a website. Not only will it serve as information and advertisement for potential tenants, but it is a way for current tenants to keep in touch with property management and submit work orders. Of course, technology is rapidly changing and already, the industry is also adopting property-specific apps that keep tenants connects. According to the Global Tenant Survey from CBRE, responsiveness from management is most important to tenant retention, and websites and apps are the easiest way to ensure management promptly responds to tenant needs.

“Certainly, we are incorporating technology as a company at every level, and definitely at the property management level as well,” Mark Butcher, CPM and managing director at CBRE, tells GlobeSt.com. “We utilize software platforms to ensure that our tenants are connected to the buildings. The best buildings have a website, and each of our buildings has its own website these days. The website should include links to issue work orders or contact the manager, and we are able to process work orders through the website as well.”

Websites are not only a way to keep in touch with tenants, but also a way to provide crucial information to potential tenants and a way to aid the leasing team. “We have space plans available for our open and available office suites,” explains Butcher. “Working with the leasing brokers is part of our day-to-day. We work best as teams to service the client, and so there is collaboration between the different groups working on the building.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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