Massey, Reffkin From left: Paul Massey, Robert Reffkin/ photo credit: Mark Sagliocco @marcojsagliocco

NEW YORK CITY—With news such as Eastern Consolidated's closing, the coming of blockchain, and Cushman & Wakefield reportedly operating at a loss for the last three yearsshould brokers be worried?

Paul J. Massey, Jr. recently launched the investment sales and capital advisory firm, B6, a move of resounding confidence in the brokerage business. He's hiring 50 brokers. The firm recently signed a 12,010 square-foot lease to occupy the entire eighth floor at 1040 Sixth Ave. with the building's asking rent in the low-$50s, as reported in the New York Post.

Massey and Compass CEO Robert Reffkin presented their views on the brokerage industry's future at an event at 100 E. 53rd St. Tuesday night, produced by CollabNet and Ellipsis, LLC.

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Betsy Kim

Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.