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Whole Foods One of the biggest examples of e-commerce retailers investing in physical stores is Amazon’s purchase of Whole Foods.

DALLAS—Retailers are getting creative to bat back Amazon’s advances. Many have been successful by being nimble, forward-looking and willing to embrace changing consumer preferences, Todd Rollins, senior director–portfolio manager with TH Real Estate, tells GlobeSt.com.

Rollins says traditional retail stores will need to invest in e-commerce capabilities such as how Walmart did with its purchase of Jet.com. In addition, pure play e-commerce retailers should invest in physical stores to build brands and drive profitability. One of the biggest examples of this is Amazon’s purchase of Whole Foods and its opening of physical stores in order to provide the omni-channel retail experience consumers expect. Successful retailers that provide creative solutions for last-mile delivery such as online payment and in-store pick-up strategies are getting an edge.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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