Company culture has become integral to attracting ad retaining top talent, and companies are looking for ways to craft a cool company culture that will bring in young professionals. Developer Tri Pointe Group and six of its divisions was recently recognized as one of the top places to work in Orange County, thanks to its strong company culture that values employees and clients. We sat down with Doug Bauer, president of Tri Pointe Group, to talk about how the company has curated a cool culture and how creating a strong culture impacts the firm’s mission. What are your tips for success when it comes to creating a “cool company culture”? Doug Bauer: A cool company culture starts with being true to the values at the heart of your company, having a purpose that your team is passionate about and constantly listening to and acting on employee and customer feedback. Our purpose is to build life-inspiring homes. It’s our highest calling and toughest mission, and a journey we take on in partnership with our team. We strive to maintain a culture that fosters continued growth, at both a personal and professional level, for each and every team member. A combination of think tanks, social gatherings outside of work, and various philanthropic projects help create an environment people want to be a part of. Overall, we’re creating life-changing experiences for our customers and our team. How can you ensure success across all of your divisions? Bauer: One of the core tenets of our culture is the ‘best of big and small.’ The agility, local insight and trusted relationships of regional home builders combined with the resources and thought leadership of TRI Pointe Group help make us a unique player in the marketplace. Our divisions enjoy bringing a nimble, entrepreneurial approach to maximizing opportunities in their local markets. It’s this best of both worlds approach that drives success across the company.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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