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Company culture has become integral to attracting ad retaining top talent, and companies are looking for ways to craft a cool company culture that will bring in young professionals. Developer Tri Pointe Group and six of its divisions was recently recognized as one of the top places to work in Orange County, thanks to its strong company culture that values employees and clients. We sat down with Doug Bauer, president of Tri Pointe Group, to talk about how the company has curated a cool culture and how creating a strong culture impacts the firm’s mission.

GlobeSt.com: What are your tips for success when it comes to creating a “cool company culture”? Doug Bauer: A cool company culture starts with being true to the values at the heart of your company, having a purpose that your team is passionate about and constantly listening to and acting on employee and customer feedback. Our purpose is to build life-inspiring homes. It’s our highest calling and toughest mission, and a journey we take on in partnership with our team. We strive to maintain a culture that fosters continued growth, at both a personal and professional level, for each and every team member. A combination of think tanks, social gatherings outside of work, and various philanthropic projects help create an environment people want to be a part of. Overall, we’re creating life-changing experiences for our customers and our team.

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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