X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

For all of the concerning headlines and panic over the future of retail and the growth of ecommerce, few believe that retail is going to completely go away. Kevin E. Kelley of retail design firm Shook Kelley says that retail is going through a massive change, but it is here to stay. “It is going to go through a complete shock to the system,” he tells GlobeSt.com. The shock has designers and developers alike looking five years into the future to build retail that will serve future consumers. This includes separating long-standing trends from fads, focusing on urban retail that is easily accessible to consumers and understanding the difference between shopping and buying—the biggest change to emerge today.

“We are almost always in a three to five year mindset. People get really excited about what is happening right now, and that is a common mistake that people make. They don’t realize that we may be burned out on some of these trends in three years,” Kelley, a founding partner and principal at Shook Kelley, tells GlobeSt.com. “We have to make a property that is more on trend and less on fad, and we have to look at the way that people are going to be living in the next 10 years.”

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

More from this author

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.