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Jonathan Genton Jonathan Genton

Crowdfunding platforms have soared into popularity in recent years as an alternative capital source—both for debt and equity. Crowdfunding platforms have been used largely for real estate investment of existing assets, but developers may be opening up to using crowdfunding as an equity source for ground-up development. Jonathan Genton of Genton Property Group has used crowdfunding platforms on ground-up construction, but says that the uncertainty of funding has been a challenge. Still, other developers are becoming more interested in crowdfunding as part of the construction capital stack.

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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