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George Pino is the CEO of Commercial Brokers International.

Location location location…  We all know how important it can be to the success of a retail business, but is it as important for an office location?   I think it is.   When looking for retail locations, I’ve identified key metrics in determining the right location; demographics, traffic/traffic counts; ease of access and visibility, competition and zoning.  Finding the right location for an office can be just as critical, but owners should take into consideration additional factors before deciding on their office location.

Employees.  As an executive, it may be tempting to open an office close to your home; however, you are just one person within the company.  First and foremost you should take into consideration where your workforce will be coming from.  Far distances may deter employees from working at your office, especially in denser metropolitan areas, and in some cases you may have to pay more to attract general administrative help to offset the cost and time of travel.   Additionally, if your primary workforce is of a younger demographic, you may also want to consider having an office location close to where they live and offers after work amenities that may be attractive.

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