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Jonathan Genton Jonathan Genton

Crowdfunding is a natural fit for commercial real estate investment, according to developer Jonathan Genton, founding partner and CEO of Genton Property Group. The capital platform is, of course, not totally new. It arrived on the industry five years ago as an alternative equity and debt source, and since, several companies have emerged to provide crowdfunding services. Crowdfunding has been sold to real estate players as a way to reach both large and small investors they otherwise wouldn’t be able to access. However, crowdfunding can tell the real estate story to capital investors and capture a new investment pool for the industry.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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