Technological innovation and technology tools are coming to realestate. Companies like Honest Buildings—a new purpose-builttechnology tool focused on capital planning—are intent ondisrupting the industry and thrusting it into the 21^stcentury. The biggest challenge, however, is not findingtechnologies the industry needs but rather convincing the industryto change and adopt these technologies.

“The biggest challenge we face is changing the way people havebeen doing things for a long time,” Riggs Kubiak,CEO of Honest Buildings, tellsGlobeSt.com. “Real estate owners have been making a lot ofmoney doing it one way for years. But they have also never hadsolutions purpose built for them around capital deployment. Nowwe're seeing that once owners see that problem, it's hard to un-seeit.” Kubiak says that some ways to push the change forwardis to point out inefficiencies, for example, the fact that someoutlets report 60% of capital and construction projectsare behind schedule and over budget or that there is a link betweenthe loss of productivity and capital to the delay in the realestate industry's technological adoption rate.