Riggs Kubiak Riggs Kubiak

Technological innovation and technology tools are coming to real estate. Companies like Honest Buildings—a new purpose-built technology tool focused on capital planning—are intent on disrupting the industry and thrusting it into the 21st century. The biggest challenge, however, is not finding technologies the industry needs but rather convincing the industry to change and adopt these technologies.

“The biggest challenge we face is changing the way people have been doing things for a long time,” Riggs Kubiak, CEO of Honest Buildings, tells GlobeSt.com. “Real estate owners have been making a lot of money doing it one way for years. But they have also never had solutions purpose built for them around capital deployment. Now we’re seeing that once owners see that problem, it’s hard to un-see it.” Kubiak says that some ways to push the change forward is to point out inefficiencies, for example, the fact that some outlets report 60% of capital and construction projects are behind schedule and over budget or that there is a link between the loss of productivity and capital to the delay in the real estate industry’s technological adoption rate.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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