Riggs Kubiak Riggs Kubiak

Technological innovation and technology tools are coming to real estate. Companies like Honest Buildings—a new purpose-built technology tool focused on capital planning—are intent on disrupting the industry and thrusting it into the 21st century. The biggest challenge, however, is not finding technologies the industry needs but rather convincing the industry to change and adopt these technologies.

“The biggest challenge we face is changing the way people have been doing things for a long time,” Riggs Kubiak, CEO of Honest Buildings, tells GlobeSt.com. “Real estate owners have been making a lot of money doing it one way for years. But they have also never had solutions purpose built for them around capital deployment. Now we’re seeing that once owners see that problem, it’s hard to un-see it.” Kubiak says that some ways to push the change forward is to point out inefficiencies, for example, the fact that some outlets report 60% of capital and construction projects are behind schedule and over budget or that there is a link between the loss of productivity and capital to the delay in the real estate industry’s technological adoption rate.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author

Dig Deeper


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.