Pollack Shores Planning Luxury Apartments, Mixed-Use Community in Roswell
An underutilized, suburban strip center will transform into a walkable, mixed-use destination.
ATLANTA, GA—Multifamily developer and investment firm Pollack Shores Real Estate Group has closed on the land purchase for a future mixed-use, walkable community that will include 300 luxury apartment homes at 11060 Alpharetta Highway in Roswell, GA. Design is underway on the development that will be known as Sun Valley. The site currently houses a large strip shopping center that will be razed this fall.
The residential component of Sun Valley will consist of 168 one-bedroom apartments, 109 two-bedroom apartments and 23 three-bedroom apartments. Each home will feature granite countertops, stainless steel appliances, a mixture of luxury vinyl-plank wood flooring and carpet flooring and spacious walk-in closets. Residential amenities will include a dog park, pet-washing station, upscale pool and lounge area and state-of-the-art fitness center with a yoga room.
“We are applying our experience from successful integrated mixed-use projects, such as Home at the Battery Atlanta, to curate a destination unique to Roswell,” says Steven Shores, CEO and president of Pollack Shores Real Estate Group. “Sun Valley will be a pedestrian-focused community that encourages residents and guests to enjoy this dynamic neighborhood in a new way. We look forward to making this a premier destination for Roswell and North Fulton.”
This new development represents Pollack Shores’ continued strategy to invest in fast-growing suburban markets that feature top-performing schools and convenient access to entertainment, dining and major employers. In the past year, Roswell has welcomed Delta Dental’s office expansion at Sanctuary Park, which brought 300 new jobs to the area, and Kamstrup’s new North American headquarters, which delivered 52 new jobs.
“Roswell continues to trend positively thanks to a strong and diverse local economy, checking all of the boxes we look for when evaluating suburban opportunities,” says Brian Oates, director of development at Pollack Shores Real Estate Group. “With that growth comes an increased demand for luxury multifamily living, especially within walkable, urban-inspired, mixed-use environments. We are highly motivated to give this property new life, and to building a community that creates value for the surrounding neighborhood.”
Matrix Residential, a subsidiary of Pollack Shores, will add the development to its growing and diverse portfolio of award-winning luxury properties the company manages across the Sunbelt.
Pollack Shores is currently active in Atlanta, Orlando, Tampa, Jacksonville, South Florida, Montgomery, Raleigh, Charlotte, Charleston, Dallas, Austin, Memphis, Nashville and Richmond.