CVS is expanding its in-store experiences from health and wealthness to include beauty as well, with a new partnership with Glamsquad. CVS has debuted pilots of its shop-in-shop format, called BeautyIRL, in four locations in Florida, Connecticut and Massachusetts. Glamsquad, an on-demand, in-home beauty service provider, is offering such services as blowouts, dry styling, manicures and makeup refreshers at these locations and others that are planned for 2019.

As the drugstore market becomes more competitive, CVS is taking a page out of the book of traditional retailers that have long learned it is essential to provide experiences if they want to lure shoppers into their stores.

It is also borrowing from the healthcare real estate industry's strategies, per an announcement the drugstore giant made earlier this month about the launch of a telehealth option. Called MinuteClinic Video Visits, it will provide patients with round the clock access to health care services from their mobile device. Like the MinuteClinics, it is meant for minor illnesses and injuries and skin conditions. CVS is working with Teladoc on the offering.

Instant Insights /

CVS Rolls Out Beauty, Telehealth Services To Draw Shoppers

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