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The Gelt Foundation has rebranded as Resident Relief Foundation. The organization launched last year as a philanthropic arm of Gelt Inc., a real estate investment firm, to help provide rental assistance to those at risk of falling into homelessness by preventing evictions due to an unexpected financial emergency. The name change better communicates the organization’s mission as well as the growing donor support. In its first year, Residential Relief Foundation has made progress in providing rental assistance to residents in need, but says that the homeless problem is only escalating in Los Angeles.

Kelsi Maree Borland

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