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The Gelt Foundation has rebranded as Resident Relief Foundation. The organization launched last year as a philanthropic arm of Gelt Inc., a real estate investment firm, to help provide rental assistance to those at risk of falling into homelessness by preventing evictions due to an unexpected financial emergency. The name change better communicates the organization’s mission as well as the growing donor support. In its first year, Residential Relief Foundation has made progress in providing rental assistance to residents in need, but says that the homeless problem is only escalating in Los Angeles.

“The homeless problem in L.A. continues to get worse, however, the more we talk to people in our community, the more we are convinced that we need to focus on homelessness prevention,” Tina Oswald, executive director of Resident Relief Foundation, tells GlobeSt.com. “Dateline NBC aired an eye-opening special last Sunday night and facts were brought to light about who the homeless in Los Angeles really are. They are not all mentally ill or drug addicts. In many cases, people just need temporary assistance to get back on track or even just enough time to find something less expensive to move into before they are evicted and the downward cycle begins.”

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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