Rendering of Asbury Park Ocean Club, Asbury Park, NJ

ASBURY PARK, NJ—Real estate investment trust iStar has unveiled designs for its planned Asbury Ocean Club Surfside Resort and Residences, the 17-story oceanfront tower that will feature luxury condominiums and a boutique hotel slated to open in Asbury Park along the Jersey Coast next summer.

iStar says it has already invested $300 million and has acquired 35 acres of land in Asbury Park in what has become its chief executive officer Jay Sugarman's 10-year, multibillion-dollar redevelopment plan for the Asbury Park boardwalk area. iStar is behind other projects in Asbury Park, including boutique hotel The Asbury; Monroe, a collection of 34 condominium homes designed by Oppenheim Architects, and the newly reopened Asbury Lanes, the state-of-the-art bowling alley and music venue

Asbury Ocean Club is expected to include apartments with ocean views and wraparound terraces.

Rendering of pool deck, Asbury Park Ocean Club, Asbury Park, NJ

iStar says it has assembled a roster of global design talent to create Asbury Ocean Club, including Anda Andrei, president of Anda Andrei Design, as creative lead and design director for the revitalization of Asbury Park. Collaborators include Handel Architects, Bonetti Kozerski Architecture, and garden designer Madison Cox. Steven Kamali of Hospitality House, an international food and beverage advisory firm has been engaged to help develop a food hall, market and a fine-dining concept.

“It's impossible to find a place that's so close to New York City, on the ocean, with incredible, architecturally significant buildings, amazing history and soul, and a major music scene,” says Andrei. “With Asbury Ocean Club, we're striking a beautiful balance that's true to oceanfront living—luxurious without being pretentious, relaxed yet chic—the elegance of timeless materials in a modern and contemporary setting. It's different from anything in the region, the building feels like it belongs on this beach.”

Asbury Ocean Club will include a double-height lobby, anchored by a reception desk set against polished custom concrete and slatted oak walls. The residences offer a collection of one-bedrooms, two-bedrooms, and three-bedrooms with oceanfront east-facing terraces that wrap either north or south and provide views of the coastline. Two penthouses boast even more expansive kitchen and living areas, including rooftop terraces with outdoor kitchens that also include living and dining space.

“We took on a beach house vernacular that's open, light, and airy, and we kept materials simple—concrete and glass with wood accents,” says Gary Handel, principal of Handel Architects. “Balconies extend out to accentuate the horizontal quality of the views. We then added a gentle curvature to the building to reflect the shoreline.”

Each unit will include floor-to-ceiling windows, and top-tier amenities, such as:

All-Miele kitchen appliances, as well as washer and dryer
White lacquered custom cabinetry by Spazzi of Italy
Wide-plank, bleached white oak engineered hardwood flooring
Engineered stone countertops
Hansgrohe kitchen and bath fixtures
Polished porcelain Marvel Calacatta walls in bathrooms
Walk-in rain showers

The residences will sit on top of a 54-room boutique hotel, operated by David Bowd of Salt Hotels, who is also a partner in and operator of The Asbury. Guests of the hotel will share indoor-outdoor spaces on the fourth floor with residents, including an expansive terrace with a 65-foot by 30-foot pool overlooking the ocean, a full-service pool bar and grill, a garden pavilion with reflecting pool and an outdoor lounge with fireplace. The ground floor of Asbury Ocean Club will house an upscale, curated retail center.

Amenities will include an ocean-view fitness center programmed by New York's bespoke-fitness brand The Wright Fit; a yoga room with sun-warmed meditation terrace; and a spa with on-call massage, mani/pedis, and relaxation rooms.

The property will include children's facilities, entertainment and meeting spaces, a dog wash for sandy paws, storage rooms for paddleboards and surfboards, and a 17-seat cinema screening room. A residential concierge, on call 24/7, will help buy groceries, stock refrigerators, make dinner reservations and wrangle concert tickets at the request of residents.

A library and game room will include a custom billiards installation, and an exclusive event room will include a well-appointed demonstration kitchen. By 2020, residents will get to enjoy a private members-only beach club featuring a pool, cabanas, bar and grill, restrooms and changing facilities.

Corcoran Sunshine, led by senior managing director Jodi Stasse, will serve as the exclusive sales and marketing team for Asbury Ocean Club. Pricing for one-bedroom units start at $900,000.

Correction, 8/30/2018, 10:04 a.m.: Because of incorrect information provided to GlobeSt.com, an earlier version of this story incorrectly described the size of the planned cinema screening room. The room will have 17 seats, not 12.

Instant Insights /

Developer iStar Unveils Designs for Luxury Asbury Park Complex

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