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There is a push toward incorporating more technology in rental units, but does the technology actually result in better leasing velocity and fewer units turning over? It is pretty early in the game to say definitively, but Adrian Goldstein of CGI Strategies says that the firm has seen a positive response. CGI Strategies implemented technology tools and amenities at its Koreatown luxury apartment project KODO. The technology package starts on the website, making it easy for potential residents to view available units and make an appointment with the leasing office, and carries through to the unit interior, which is outfitted with all of the latest technology and a customized tablet to control it.

“The response has been very good, and people are naturally positive about it, and people are naturally curious and enthusiastic about it,” Goldstein, a co-founder at CGI Strategies, tells GlobeSt.com. “The response has been great. I don’t think people are leasing with us initially because the technology is there, it’s a combination of all things. But when you look at the whole technology package, it does leave an impression that maybe psychologically, a renter will say, ‘hey I like that KODO.’ They may not attribute it to the technology, but it left them with a good impression. Maybe more of an impression than a property without it.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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