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Experiential water features are becoming a staple feature at quality retail projects. In the hunt to find offline amenities that will drive consumer traffic and retail activity, retail owners are finding success in experiential water features. Design and Construction firm Outside the Lines has seen an increase in the requests for experiential water features and recently designed the first entertainment show fountain in the state of Mississippi. We sat down with J. Wickham Zimmerman, CEO of the firm, to talk about the growing trend, how it helps drive retail activity and what developers interested in water features need to know.

GlobeSt.com: What are experiential water features, and how do they benefit a retail project?

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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