We hear a lot about the demand creative office and how it can attract quality tenants across industries, but for major corporate users with large real estate portfolios, creative office alone isn’t going to cut it. To attract these users, landlords need to tune into the company’s internal real estate strategy, work alongside the real estate team and—most of all—be transparent. While quality space is important to corporate users, partnership on real estate strategy is a top priority. And, those needs change with every user.

A good place to start is with the company’s tenant rep team. “We become a catalyst to those landlords that want to attract the tenants,” Jeremy Dee, EVP of brokerage at Kennedy Wilson and a tenant rep expert, tells GlobeSt.com. “With our knowledge and familiarity of the client’s operations, we become synonymous with the client and we are an extension of the client’s real estate department. We operate seamlessly with respect to how the client is administering its real estate strategy. Landlords are well served to talk to us about their needs. When they do that, it allows us to be transparent with our client’s needs.”

This isn’t to say that corporate users aren’t focused on quality workspace. These users are competing for talent along with everyone else, and a quality work environment is key to attracting and retaining talent. However, creative office—especially in industries like health care and insurance—has not become a sweeping trend. “There has definitely been a focus on creating a quality work environment, and that is predominately based on the need to be competitive in the employment market,” says Dee. “So, these tenants are both focused on creating efficiency within the space as well as creating a quality work environment.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.