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We hear a lot about the demand creative office and how it can attract quality tenants across industries, but for major corporate users with large real estate portfolios, creative office alone isn’t going to cut it. To attract these users, landlords need to tune into the company’s internal real estate strategy, work alongside the real estate team and—most of all—be transparent. While quality space is important to corporate users, partnership on real estate strategy is a top priority. And, those needs change with every user.

A good place to start is with the company’s tenant rep team. “We become a catalyst to those landlords that want to attract the tenants,” Jeremy Dee, EVP of brokerage at Kennedy Wilson and a tenant rep expert, tells GlobeSt.com. “With our knowledge and familiarity of the client’s operations, we become synonymous with the client and we are an extension of the client’s real estate department. We operate seamlessly with respect to how the client is administering its real estate strategy. Landlords are well served to talk to us about their needs. When they do that, it allows us to be transparent with our client’s needs.”

This isn’t to say that corporate users aren’t focused on quality workspace. These users are competing for talent along with everyone else, and a quality work environment is key to attracting and retaining talent. However, creative office—especially in industries like health care and insurance—has not become a sweeping trend. “There has definitely been a focus on creating a quality work environment, and that is predominately based on the need to be competitive in the employment market,” says Dee. “So, these tenants are both focused on creating efficiency within the space as well as creating a quality work environment.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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