chi-WillisTower_WillisAtrium_Catalog Catalog, a five-story dining, retail and immersive-entertainment experience, will be located at the base of Willis Tower.

CHICAGO—EQ Office, the US office portfolio company wholly owned by Blackstone, just unveiled plans for Catalog, a five-story dining, retail and entertainment complex that it will locate at the base of Willis Tower.

The name is a historical nod to the Sears Roebuck Co., which revolutionized American retail with its iconic catalog before developing and opening the 110-story tower in 1973. Designed by Gensler, Catalog will open to the public in mid-2020 and offer the more than 15,000 people who work at Willis Tower, as well as Chicago residents and visitors, a carefully selected group of restaurants, first to market retailers, entertainment options and fitness boutiques.

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.

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