Curating a company culturethat promotes freethinking and a multi-generational workforcedirectly impacts a company's bottom line. More companies arefocusing on workplace culture and atmosphere. TruAmericaMultifamily, for instance, has hired ErynMack, Ed.D, as director of human resources to focus oncreating a culture of independent thinkers and collaboration. Sucha culture will encourage contributions to projects and producestronger, quality work.

“Company culture has the abilityto galvanize employees in a stronger company commitmentthrough shared and equitable values,” Mack tells Globest.com. “AtTruAmerica, we are laser focused on encouraging our employees to beindependent thinkers and providing them with exceptionalopportunities to collaborate with their co-workers in order toachieve dynamic personal and corporate results. Ouremployees are empowered to contribute to the full lifecycle oftheir work, which directly impacts the bottom line.”

While company culture has become a buzz phrase in the officesector—second only to creative office—developing a cohesive andinclusive culture shouldn't be considered a barrier. “It is simplyconditioning a team to work together and establish norms throughshared values and responsibility,” says Mack. “The first stepfor senior leadership is to “back off” and allow people to do whatthey were hired to do. Let them showcase their capabilities.The end goal is to demonstrate a responsible and linear approachbetween employees and senior leadership. This leads to ahealthy equilibrium of trust, empowerment, autonomy andaccountability.”