Curating a company culture that promotes freethinking and a multi-generational workforce directly impacts a company’s bottom line. More companies are focusing on workplace culture and atmosphere. TruAmerica Multifamily, for instance, has hired Eryn Mack, Ed.D, as director of human resources to focus on creating a culture of independent thinkers and collaboration. Such a culture will encourage contributions to projects and produce stronger, quality work.

“Company culture has the ability to galvanize employees in a stronger company commitment through shared and equitable values,” Mack tells “At TruAmerica, we are laser focused on encouraging our employees to be independent thinkers and providing them with exceptional opportunities to collaborate with their co-workers in order to achieve dynamic personal and corporate results. Our employees are empowered to contribute to the full lifecycle of their work, which directly impacts the bottom line.”

While company culture has become a buzz phrase in the office sector—second only to creative office—developing a cohesive and inclusive culture shouldn’t be considered a barrier. “It is simply conditioning a team to work together and establish norms through shared values and responsibility,” says Mack. “The first step for senior leadership is to “back off” and allow people to do what they were hired to do.  Let them showcase their capabilities. The end goal is to demonstrate a responsible and linear approach between employees and senior leadership.  This leads to a healthy equilibrium of trust, empowerment, autonomy and accountability.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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