Nat Kunes

AppFolio is expanding its property management technology, adding new tools like real time data and revenue management. The new services are available through AppFolio Property Manager Plus as an added tier to the standard AppFolio Property Manager platform. The new tools were added in response to needs from property managers as a way to create more efficiency and drive better property performance at large property management groups.

“We've watched our customers evolve and grow their businesses, and have seen new, complex challenges arise,” Nat Kunes VP of product management at AppFolio, tells GlobeSt.com. “Not only are these businesses utilizing software to deliver on the key processes of property management, but they look to technology to support every facet of their business, from building repeatable, scalable processes to leveraging data for detailed insights on their business performance. As we learned from our customers and observed the unmet needs in the industry, we've identified new opportunities where technology further enables property management companies to scale and realize their goals as a modern business.”

The new tools include performance insights, including real-time data and custom dashboards so that property managers can respond in minutes; built-in workflow functions that can automate routine tasks; revenue management and optimization tools that can relay information on leasing performance and market conditions; and account management tools. “This new tier was specifically designed to help solve the needs of these larger and more complex businesses,” adds Kunes. “APM Plus offers an expanded set of capabilities that enable organizations to gain the insights they need to make strategic decisions and manage their business at scale.”