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Caroline Anzur Caroline Anzur says it’s the apartment community’s amenities that convert leads to leases.

BELMONT, CA—In the tech-oriented regions of the Bay Area and Northern California, it is essential for multifamily developers and apartment managers to use technology to attract prospective renters. Technology is affecting everything from how apartment owners find and attract new residents, provide customer service to existing residents and enhance on-site amenities. However, more often than not, it’s the apartment community’s amenities and services that convert leads to signed leases, says Caroline Anzur, vice president of marketing and education for Woodmont Real Estate Services in this exclusive.

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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