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Joe Killinger is CEO of the RRD based in Dallas.

A small-box retailer operates their business very much the same as their larger counter parts but simply utilize less square footage meaning they don’t have as much space for their products, and therefore much less rent, and have fewer staff to deal with, which when combined can be a lot less overhead. With the small-box locations you will not have as much inventory but you can adjust by having an online presence or have the ability to send the clients their purchases the next day.


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