Multifamily investors are heading to Salt Lake City. The market is ripe with opportunities and has a relatively young population with an average age of 31.4, a prime age for renting, according to Jordan Fisher of Alpha Wave Investors. Salt Lake City also has a growing tech sector known as Silicon Slopes that positions the market for future growth. For these reasons, Salt Lake City has popped onto the investment radar. Alpha Wave in particular recently purchased a Cove on Bruce Apartments, a 76-unit apartment complex in Clearfield, a submarket of Salt Lake City.

“Salt Lake is an extremely attractive market for multifamily investments,” Fisher, a founding partner at Alpha Wave, tells “It’s a great city to visit and live in. It’s been consistently ranked one of the top metropolitan areas for job and population growth for several years running. In particular, the startup ecosystem in the Silicon Slopes area is fueling tech jobs and innovation while also providing secondary campuses for several large tech companies such as Microsoft, Adobe, Domo and eBay. Even with all of this activity, the area remains affordable, with average rents at $1,130. This represents 18.4% of renter’s wallets versus 26.5% nationally.”

Alpha Wave focuses on value-add multifamily investments, and has had success in the Salt Lake City market over the past 12 months. Particularly, the firm has focused on acquiring off-market opportunities. “Like most markets, Salt Lake is extremely competitive,” says Fisher. “For that reason, most of the brokered deals we have approached end up attracting multiple offers that result in prices being driven much higher than what we believe is economically viable, as well as very aggressive terms. For this reason, our strategy is to continue to focus on properties that are less aesthetically pleasing and more under-the-radar, based on our in-house expertise in enhancing these assets at both the property and operations level.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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