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We hear a lot about experiential retail, and about how it is essential to retailer success—but what exactly does “experiential” mean? On the keynote panel at ICSC Western States, held yesterday at the Los Angeles Convention Center, retail experts talked about the future of retail, outlining convenience, technology and an omnichannel platform as being integral to a successful retail experience. The panel was moderated by Tom McGee, president and CEO of ICSC, and included Melina Cordero, global head of retail research at CBRE; Carolyn Fields, VP of Big Red Rooster; Nathalie Walton, global head of local shopping at Google; and JP Suarez, EVP at Walmart US Realty Division.

Kelsi Maree Borland

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