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Community and technology are pillars of non-traditional apartment living. Co-living community Common is doubling down on these two principals, according to Shaina Li, director of real estate at Common and a speaker on the Co-Living, Micro-Units, and Vacation Rentals: Value Opportunities in Non-Traditional Apartments panel at RealShare Apartments in Los Angeles on October 29 and 30. These are becoming pillars not only for Common but within the non-traditional apartment niche.

“At Common, these were two of our main principles from the start, and now we’re doubling down on them,” Li tells GlobeSt.com. “From our first home opening in 2015 to today, we’ve been creating comfortable, beautiful homes where people actually get to know their neighbors, and make applying for membership, communicating with our team, and connecting with neighbors seamless through technology. Now, you are seeing many developers and property managers talk about how to foster community in both traditional and non-traditional buildings because they are seeing first-hand how young professionals prioritize that experience.”

Common is working with technology start-ups that are disrupting the leasing process, including Matterport’s VR-enabled property tours. “So many of our members are moving to a city for the first time and aren’t able to see an apartment in person,” adds Li. “Matterport lets them virtually tour our homes from anywhere in the world, enabling us to sign leases quicker and giving our new members peace of mind.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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