Sure, amenities are important—but they aren’t everything. Today, young renters are gravitating toward multifamily complexes with highly designed spaces that have personality and a unique aesthetic. This generation, which includes both young millennials as well as Gen-Zers that are beginning to graduate from college, is looking for well-designed spaces with color, wallpaper, accents, quality furniture, as well as amenities and services.

“Color, functionality, and a social atmosphere are definitely taken into consideration and can speak volumes to younger residents when done right and with a little bit of sophistication,” Jules Escalona., art director at Straight Designs, tells “It’s also important to implement a variety of community spaces in addition to bold and beautiful personal units and spaces. This generation is looking for more than just a place that they can rest their heads at night, but rather interested in the amenities that they spend much of their time using such as fitness centers, clubhouses for viewing parties and gatherings with friends, pool decks, etc. It’s a generation that puts emphasis on social entertainment as well.”

Art is key here, as is a cohesive style. “The younger generation loves designs that have a lot of flavor. Art plays a huge part and this can be implemented in many different ways from gallery walls showcasing an eclectic and humorous mix to vivacious wallpaper or sensual three-dimensional paneling,” adds Escalona. “You can’t get away with a collection of abstracts anymore.” Jules recently executed this concept at the ELY Springvalley Apartments in Las Vegas, incorporating patterned wallpaper, artwork and rich textiles.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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