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Sure, amenities are important—but they aren’t everything. Today, young renters are gravitating toward multifamily complexes with highly designed spaces that have personality and a unique aesthetic. This generation, which includes both young millennials as well as Gen-Zers that are beginning to graduate from college, is looking for well-designed spaces with color, wallpaper, accents, quality furniture, as well as amenities and services.

“Color, functionality, and a social atmosphere are definitely taken into consideration and can speak volumes to younger residents when done right and with a little bit of sophistication,” Jules Escalona., art director at Straight Designs, tells GlobeSt.com. “It’s also important to implement a variety of community spaces in addition to bold and beautiful personal units and spaces. This generation is looking for more than just a place that they can rest their heads at night, but rather interested in the amenities that they spend much of their time using such as fitness centers, clubhouses for viewing parties and gatherings with friends, pool decks, etc. It’s a generation that puts emphasis on social entertainment as well.”

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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