Think Of Your Business as a Tech Firm First

Los Angeles

Multifamily property managers need to start thinking of themselves as technology firms first, or they will be left behind. Experts on the Tech Tank panel at Real Share Apartments this week on October 29 and October 30 in Los Angeles are gathering to talk about the important impact that technology is having on the multifamily business—and the impact is big. The panel will include John Helm, managing director at Real Estate Technology Ventures; Michael Beckerman, CEO of CREtech; and Amber Schiada, senior director of research at JLL, and will feature leading tech companies, like Domuso, a payment technology company for the rental industry; SmartRent, a smart home automation for renters and property managers; and CloudKeyz, a company reinventing access management.

“Technology is driving a fundamental shift in commercial real estate, and those who do not keep up will be left behind,” Michael Lightfoot, co-founder and COO of Domuso, tells GlobeSt.com. “Multifamily property management groups need to start thinking of themselves as technology firms first. The role of the property manager will also change with technology, as certain processes related to payments, collections and risk management become automated. As the industry becomes more tech oriented, Domuso will grow along with those trends. Specifically, we see our application becoming more resident facing, including more mobile accessibility and the delivery of more customized point-of-sale financial services for residents.”