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nj-ParcatPrincetonJunction1 (3) Parc at Princeton Junction in Princeton, NJ.

CHICAGO—In both the office and multifamily sectors, developers have waged a quiet amenities war in the past few years. Everyone tries to top the competition by including every new-fangled amenity they can think of, all in the hopes of attracting tenants. But others have started approaching design in a more methodical way. And to predict what tenants will truly appreciate, developers need more than simple demographics on their target audience.

Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.

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