CBRE Launches Subsidiary To Focus On Flexible Workspace
CEO Bob Sulentic says CBRE has received significant interest from building owners that want to deliver flexible space offerings.
CBRE has launched a subsidiary called Hana that will operate flexible office space for larger corporations. Andrew Kupiec, who joined CBRE from Zipcar in 2017, will be its CEO and Scott Marshall, who previously led CBRE’s investor leasing service line in the Americas, will be Hana’s president and chief development officer.
The subsidiary’s core offering is called Hana Team, which provides the private office suites that among other things give the tenants control over branding. Hana will design, build and operate the facilities and services, and will participate in their financial success.
Each Hana facility will feature two offerings: Hana Meet and Hana Share. Hana Meet provides conference room and event space that can be rented on an hourly, daily or weekly basis. Hana Share provides traditional co-working space in which users share services, amenities and technology.
“Companies want the flexibility to adjust their occupancy to meet changing business needs and a better workplace experience to attract and retain top talent,” said Bob Sulentic, CBRE’s president and chief executive officer. He adds that CBRE has received significant interest from building owners that want to deliver flexible space offerings.
Hana will operate as a wholly-owned subsidiary of CBRE and, beginning in 2019, will be the third component of CBRE’s Real Estate Investments business – along with investment management (CBRE Global Investors) and development services (Trammell Crow Co.).