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The War for Tenants Is Not About Amenities

It's about knowing your tenants, says Jonathan Kaufman Iger, CEO of Sage Realty, in an EXCLUSIVE GlobeSt.com interview, previewing a RealShare New York conference session.

Jonathan Kaufman Iger Jonathan Kaufman Iger, CEO of Sage Realty Corporation

NEW YORK CITY—With the prevalent trend of amenitizing offices, Jonathan Kaufman Iger, the CEO of Sage Realty, the leasing and management division of the William Kaufman Organization, says unfortunately many landlords are looking at amenities simply as a marketing tool. They are not seeing the services as a long-term value component for tenants. He emphasizes amenities are not a checkbox list of offerings.

“You have to know your tenants in order to address their needs,” Iger tells GlobeSt.com in an exclusive interview where he previewed an upcoming RealShare New York panel titled “Office Market: Seeking More Efficiency.”

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Betsy Kim

Betsy Kim

Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.

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