Hilton Continues to Expand Multi-Brand Footprint
GlobeSt.com visits the new tri-branded Hilton Garden Inn, Hampton Inn and Home2 Suites by Hilton Chicago McCormick Place and learns that Hilton has another 225 hotels in the global pipeline that will be part of multi-brand complexes.
CHICAGO—GlobeSt.com will be in attendance tonight at the opening party for the new tri-branded Hilton Garden Inn, Hampton Inn, and Home2 Suites by Hilton Chicago McCormick Place. Less than two months after opening the 23-story 450-plus room property, it is already selling out.
The location also has skybridge connection to North America’s largest convention center, making it a good spot for business travelers. So what makes the tri-brand model of this property so successful? GlobeSt.com is also catching up this afternoon with hotel owners and global heads Bill Duncan, John Greenleaf, Adrian Kurre and FHG representatives to find out.
Meanwhile, one of the benefits, we hear, includes the broader market appeal of having three recognizable brands in one location. In addition, the hotel is able to maintain three distinct brand narratives while providing larger, enhanced communal areas.
Hilton currently has multi-brand complexes open or in the pipeline across all of its operating regions, has nearly 100 hotels that are part of more than 45 Hilton multi-brand complexes and of Hilton’s more than 45 multi-brand locations, approximately 35 feature both a Focused Service bran and an All Suites brand.
So what is up next? Hilton has another 225 hotels in the global pipeline that will be part of multi-brand complexes.
Be sure to check back in the next day or so to learn more about how having three brands under one roof works, the challenges as well as the benefits for Hilton, for its guests and for owners and developers.