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Curated and organized programming is becoming an essential element of a successful retail center. While the evolution of retail has been focused on tenant mix and Internet-resistant tenants, programming has become a way to engage the community and drive foot traffic to a retail center. This can come from both the landlord and from the retailers in the center, the combination of which helps to create a dynamic environment.

“Consumers are looking for unique and connective experiences at today’s retail centers. This starts with artful tenant curation to ensure a dynamic and lively mix of shopping and dining choices,” Scott Burnham, founder and CEO of Burnham USA Equities, tells GlobeSt.com. “It also requires selecting tenants who understand the importance of interactively programming their own spaces. The right tenant blend will encourage discovery among visitors and collaborations among tenants that gives rise to experiences, which is what today’s shoppers and diners increasingly desire.”

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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