Peter Greene Greene says two-thirds of survey respondents aware of tariffs are expecting price upticks for the holidays.

SAN FRANCISCO—Amid the tariff discussion taking place around the globe, a survey of 1,000 Numerator’s InfoScout OmniPanel panelists was conducted to determine the knowledge and awareness of how tariffs will impact those respondents’ lives and wallets with regard to retail purchases. Some key takeaways can be gleaned from the survey conducted by Numerator, namely, one-third of Americans are not aware of tariffs or how tariffs would impact them.

“Awareness, education and information will be key for shoppers to determine if changes are a ‘brand’ thing, or a ‘retailer’ thing or a ‘government’ thing,” said Peter Greene, practice director for consumer durables at Numerator. “Of course, they can’t say, ‘this package is $1 more because of the tariffs,’ but the two-thirds of consumers in our study who are at least slightly aware of the tariffs are expecting some sort of change to take place this holiday season.”

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Lisa Brown

Lisa Brown is an editor for the south and west regions of She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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