Don’t Be Fooled, Santa Monica Is Still King of Creative Office

Bernard Huberman is the founder and CEO of BLT Enterprises.

Sure, Hollywood is capturing significant creative office leases, and Downtown Los Angeles is starting to attract more creative tech office users, like Warner Music and Spotify. But, make no mistake, Santa Monica still holds the crown for creative office activity. With little space available, creative office space leases quickly with high competition, and the market continues to see rent growth. Despite the competition, Santa Monica has retained its popularity for creative office users.

“There is nothing that sits on the market for very long,” Bernard Huberman, founder and CEO of BLT Enterprises, tells GlobeSt.com. “As long as it is priced competitively, and I don’t know what the threshold is, people want to be in Santa Monica. The challenge here is really finding contiguous space. Hollywood and Downtown Los Angeles has a lot of projects coming online, so you can find a 20,000-square-foot space or a 10,000-square-foot space. Santa Monica doesn’t have that available—and the vacancy here is nil.”