Tysons Corner Center, Tysons, VA
TYSONS, VA—Shopping center owner and operator Macerich isunveiling its “BrandBox” turnkey concept at Tysons Corner Centerhere for digital retail brands to open and operate stores and scalephysical retail as a complement to their ecommerce operations.
The first BrandBox location will open this weekend at TysonsCorner Center with Winky Lux, Naadam, Interior Define, NectarSleep, DKNY, and UrbanStems as participating retailers. Additionallocations are expected to open in 2019 at select Macerichproperties.
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John Jordan
John Jordan is a veteran journalist with 36 years of print and digital media experience.
