Tysons Corner Center, Tysons, VA
TYSONS, VA—Shopping center owner and operator Macerich is unveiling its “BrandBox” turnkey concept at Tysons Corner Center here for digital retail brands to open and operate stores and scale physical retail as a complement to their ecommerce operations.
The first BrandBox location will open this weekend at Tysons Corner Center with Winky Lux, Naadam, Interior Define, Nectar Sleep, DKNY, and UrbanStems as participating retailers. Additional locations are expected to open in 2019 at select Macerich properties.
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John Jordan
John Jordan is a veteran journalist with 36 years of print and digital media experience.
