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Paul J. Massey Jr. Paul J. Massey Jr., founder and CEO of B6 Real Estate Advisors/ Photo by B6 Real Estate Advisors

The past year has seen an unprecedented shift in the landscape of commercial real estate brokerages in New York City. Established and up-and-coming agents alike are being presented with enticing opportunities to further their careers and newer, faster and smarter technologies to leverage on behalf of clients – the competition for talent in this ever-evolving market has been no greater than it is today.

When deciding to launch B6 Real Estate Advisors, I asked myself the question: as a leader in the industry, how do I effectively attract and retain both experienced and rising stars? How do I create an environment in which they could thrive and best service clients?

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