Paul J. Massey Jr. Paul J. MasseyJr., founder and CEO of B6 Real Estate Advisors/ Photo by B6 RealEstate Advisors

The past year has seen an unprecedented shift in the landscapeof commercial real estate brokerages in New York City. Establishedand up-and-coming agents alike are being presented with enticingopportunities to further their careers and newer, faster andsmarter technologies to leverage on behalf of clients – thecompetition for talent in this ever-evolving market has been nogreater than it is today.

When deciding to launch B6 Real Estate Advisors, I asked myselfthe question: as a leader in the industry, how do I effectivelyattract and retain both experienced and rising stars? How do Icreate an environment in which they could thrive and best serviceclients?

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