Retailers, Invest in AI Technology Now

Sean Slater

If for no other reason than survival, retailers need to immediately invest in artificial intelligent algorithms that will enhance the in-store experience. There has been a lot of chatter about the changes in retail and the shift toward creating an experience. Really, retail is becoming more akin to hospitality, and the experience will be fostered by data collection that will allow brands to seamlessly serve customers and create a tailored experience.

“There is going to be no distinction between a retail sales person and hospitality service,” Sean Slater, a principal with Retail Design Collaborative, tells GlobeSt.com. “The front end of every retail store will be more about hospitality and experience. We have been hearing a lot about that, but I think that what is going to happen in combination with advance algorithms is allow retailers to understand their customers in a much deeper way, an almost seamless way.”