If for no other reason than survival, retailers need toimmediately invest in artificial intelligent algorithms that willenhance the in-store experience. There has been a lot of chatterabout the changes in retail and the shift toward creating anexperience. Really, retail is becoming more akin to hospitality,and the experience will be fostered by data collection that willallow brands to seamlessly serve customers and create a tailoredexperience.

“There is going to be no distinction between a retail salesperson and hospitality service,” Sean Slater, aprincipal with Retail Design Collaborative, tellsGlobeSt.com. “The front end of every retail store will be moreabout hospitality and experience. We have been hearing a lot aboutthat, but I think that what is going to happen in combination withadvance algorithms is allow retailers to understand their customersin a much deeper way, an almost seamless way.”