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Sean Slater Sean Slater

If for no other reason than survival, retailers need to immediately invest in artificial intelligent algorithms that will enhance the in-store experience. There has been a lot of chatter about the changes in retail and the shift toward creating an experience. Really, retail is becoming more akin to hospitality, and the experience will be fostered by data collection that will allow brands to seamlessly serve customers and create a tailored experience.

Kelsi Maree Borland

Kelsi Borland is a freelance writer and editor living whose work has appeared in such publications as Travel + Leisure, Angeleno and Riviera Orange County.

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