Is Technology Really a Curse?

Casey Rue

Technology is looked at as a curse by some property managers who say that technology is not addressing common “pain points.” The Common Areas Property Management and Technology Sentiment Report from software company Common Areas, shows that property managers consider technology both a “blessing and a curse.” The areas of concern—or pain points—named in the survey include cost of technology, integration, seamless transitions and scalability and customization.

“I believe it is when, not if, technology will appropriately address the pain points expressed in the survey and that time is coming very soon,” Casey Rue, CEO of Common Areas, tells GlobeSt.com. “In the past, technology has been primarily focused on providing solutions to stand alone business objectives, without looking at the bigger broader picture where there are multiple pain points that are often directly related. On top of this legacy technologies were designed to solve problems within businesses, but failed to provide solutions for collaborative work between businesses. This is a major sticking point for property management related companies as it is a highly collaborative business environment.”