Technology is looked at as a curse by some property managers whosay that technology is not addressing common “pain points.” TheCommon Areas Property Management and Technology Sentiment Reportfrom software company Common Areas, shows thatproperty managers consider technology both a “blessing and acurse.” The areas of concern—or pain points—named in the surveyinclude cost of technology, integration, seamless transitions andscalability and customization.

“I believe it is when, not if, technology will appropriatelyaddress the pain points expressed in the survey and that time iscoming very soon,” Casey Rue, CEO of Common Areas,tells GlobeSt.com. “In the past, technology has been primarilyfocused on providing solutions to stand alone business objectives,without looking at the bigger broader picture where there aremultiple pain points that are often directly related. On top ofthis legacy technologies were designed to solve problems withinbusinesses, but failed to provide solutions for collaborative workbetween businesses. This is a major sticking point for propertymanagement related companies as it is a highly collaborativebusiness environment.”