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Casey Rue Casey Rue

Technology is looked at as a curse by some property managers who say that technology is not addressing common “pain points.” The Common Areas Property Management and Technology Sentiment Report from software company Common Areas, shows that property managers consider technology both a “blessing and a curse.” The areas of concern—or pain points—named in the survey include cost of technology, integration, seamless transitions and scalability and customization.

“I believe it is when, not if, technology will appropriately address the pain points expressed in the survey and that time is coming very soon,” Casey Rue, CEO of Common Areas, tells GlobeSt.com. “In the past, technology has been primarily focused on providing solutions to stand alone business objectives, without looking at the bigger broader picture where there are multiple pain points that are often directly related. On top of this legacy technologies were designed to solve problems within businesses, but failed to provide solutions for collaborative work between businesses. This is a major sticking point for property management related companies as it is a highly collaborative business environment.”

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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