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Brad Reisinger Reisinger says the earlier a firm can engage with the community, the more input is provided.

SEATTLE—When developing in a new city, forging a strategic partnership with a neighborhood can have an immeasurable impact. The multifamily arm of Lennar Corp., LMC, similarly finds value in seeking neighborhood input when evaluating new US locations. In this exclusive, Brad Reisinger, LMC’s division president of the Pacific Northwest, discusses techniques for partnering with neighborhoods rather than creating a divide from the start.

GlobeSt.com: How and when do you start building the relationship and rapport with a neighborhood before breaking ground on a new development?

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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