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Tech and Data Strategist Adrian Mercado Joins B6 as CIO

Paul Massey’s new real estate brokerage has hired a former Cushman & Wakefield managing research director with years of real estate data and tech experience.

Adrian Mercado, CIO at B6 Adrian Mercado, CIO at B6

NEW YORK CITY—Real estate industry leader Paul J. Massey, Jr. had listed technology as a distinguishing pillar of B6 Real Estate Advisors, at the very start when he launched his brokerage firm in July. On Friday, he announced the appointment of Adrian Mercado as partner and chief information officer. Mercado will lead the development of B6’s proprietary technology platform and overall data and information strategy tools and usage.

Mercado comes from Alero Advisors, a commercial real estate data and technology consultancy, where he was a partner. Prior to that position, he served as the head of product for Urbint, a data intelligence company that assisted cities in using machine learning to become more resilient.

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Betsy Kim

Betsy Kim

Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.

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