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Carlee Carpio

The concept of creating an experience is penetrating every asset class. Office and retail have been the most impacted, but multifamily owners will also need to cultivate and activate a community experience. Simply, people today expect a thoughtful, service-driven experience in the workplace, while shopping and at home. In 2019, creating a community experience is going to be a major trend.

“Anyone can build a nice project but the next trend will be thoughtfully activating the community. Creating a cultural ambassador role—somebody that can really cultivate the branded culture and curate one of a kind experiences rather than just a happy hour or game night,” Carlee Carpio, senior development manager at LaTerra Management, tells GlobeSt.com. “Highlighting the amenities by creating opportunities for residents and prospective residents to educate themselves through events, panels, lecture series, classes, pop up art & boutique shows. Setting the VIBE with curated music throughout the property and showcasing on brand DJ’s.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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