Carlee Carpio

The concept of creating an experience is penetrating every asset class. Office and retail have been the most impacted, but multifamily owners will also need to cultivate and activate a community experience. Simply, people today expect a thoughtful, service-driven experience in the workplace, while shopping and at home. In 2019, creating a community experience is going to be a major trend.

“Anyone can build a nice project but the next trend will be thoughtfully activating the community. Creating a cultural ambassador role—somebody that can really cultivate the branded culture and curate one of a kind experiences rather than just a happy hour or game night,” Carlee Carpio, senior development manager at LaTerra Management, tells GlobeSt.com. “Highlighting the amenities by creating opportunities for residents and prospective residents to educate themselves through events, panels, lecture series, classes, pop up art & boutique shows. Setting the VIBE with curated music throughout the property and showcasing on brand DJ's.”

Part of this experience is accessibility. Carpio says, at a minimum, apartment owners need to accommodate ride sharing services and food and package delivery services. “If an app can deliver something with the click of a button then the apartment building needs to ensure the same easy process to get the delivery to the resident,” says Carpio. “Hello Alfred takes this idea to the next step and I plan on seeing more companies offering trusted help & personal concierge services in the future. Especially in L.A. where running simple errands can turn into a day long, traffic fighting adventure.”