Carlee Carpio

The concept of creating an experience is penetrating every assetclass. Office and retail have been the most impacted, butmultifamily owners will also need to cultivate and activate acommunity experience. Simply, people today expect a thoughtful,service-driven experience in the workplace, while shopping and athome. In 2019, creating a community experience is going to be amajor trend.

“Anyone can build a nice project but the next trend will bethoughtfully activating the community. Creating a culturalambassador role—somebody that can really cultivate the brandedculture and curate one of a kind experiences rather than just ahappy hour or game night,” Carlee Carpio, seniordevelopment manager at LaTerra Management, “Highlighting the amenities by creating opportunitiesfor residents and prospective residents to educate themselvesthrough events, panels, lecture series, classes, pop up art &boutique shows. Setting the VIBE with curated music throughout theproperty and showcasing on brand DJ's.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.