Austin Emerges as Best Choice for Many HQs

Venditti says the former drivers, university and government, are giving way to a more diverse city.

AUSTIN, TX—On the heels of the Army Futures Command selecting Austin as its new headquarters location, its biggest reorganization since 1973, was Apple’s announcement that it will invest $1 billion to build a new complex in North Austin. Many factors help Austin rise to the top for a headquarters location such as proximity to STEM workers, industries, private sector innovation, academic STEM research and development investments. In addition, quality of life, cost of living and civic support were undoubtedly factors behind the decisions by these corporations and partnerships.

As the city continues its vast appeal, more signs of “why Austin?” continue to emerge. In this exclusive, Carey Gunn Venditti, partner and location head of DLA Piper’s Austin real estate practice, recently shared insights on the allure of Austin beyond the traditional view of a university town/state capital.