SoulCycle Stays True to Its Roots, Community

The new SoulCycle studio was built as part of a high-rise mixed-use development in South Lake Union.

SEATTLE—Much has been discussed about SoulCycle in terms of the fitness aspects of this service, but not much is known about its design and how the brand maintains its iconic image within the four walls. In Seattle, the new SoulCycle studio was built as part of a high-rise mixed-use development in the business and financial district of South Lake Union at 2105 9th Ave.

Jonathan Lopez, associate principal and design director for Retail Design Collaborative, was instrumental in helping design two of SoulCycle’s newest studios, both for the location in South Lake Union and in San Jose’s Santana Row. In this exclusive behind-the-scenes look, Lopez shares his perspective as the interior/exterior architect behind one of today’s leading fitness flagships.