Fund managers are leveraging technology in a multitude of ways to land new investors. Trion Properties has slowly added technology and social media strategies to gain new investors—while also continuing to utilize more conventional methods. The strategy has helped the firm to grow significantly in its three year history, and it plans to continue to add social media tactics in 2019.

“In 2018, we have done a lot of crowdfunding and added Internet market, like Google Ad Words and Facebook marketing. That has definitely been different from what we did in 2016 and 2017,” Max Sharkansky, managing partner at Trion Properties, tells “These are new avenues. Because of the JOBS Act, which adds general solicitation, we can advertise on Google and Facebook, and we can advertise our funds. It is definitely a brave new world with how sponsors can correspond with investors. We have also continued to do the usual stuff, like attending conferences and real estate events.”

Next year, the firm plans to investor more in digital strategies. “We are looking to grow on the digital strategies,” says Sharkansky. “We will use the same kinds of platforms that we used this year, and we plan to add social media, we recently created a YouTube channel and blogging.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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