Fund managers are leveragingtechnology in a multitude of ways to land new investors.Trion Properties has slowly added technology andsocial media strategies to gain new investors—while also continuingto utilize more conventional methods. The strategy has helped thefirm to grow significantly in its three year history, and it plansto continue to add social media tactics in 2019.

“In 2018, we have done a lot of crowdfunding and added Internetmarket, like Google Ad Words and Facebook marketing. That hasdefinitely been different from what we did in 2016 and 2017,”Max Sharkansky, managing partner at TrionProperties, tells GlobeSt.com. “These are new avenues. Because ofthe JOBS Act, which adds general solicitation, we can advertise onGoogle and Facebook, and we can advertise our funds. It isdefinitely a brave new world with how sponsors can correspond withinvestors. We have also continued to do the usual stuff, likeattending conferences and real estate events.”

Next year, the firm plans to investor more in digitalstrategies. “We are looking to grow on the digital strategies,”says Sharkansky. “We will use the same kinds of platforms that weused this year, and we plan to add social media, we recentlycreated a YouTube channel and blogging.”